Patriots everywhere are boycotting Kellogg cereal after the company released a statement on Tuesday saying they will be discontinuing their advertising on the conservative media site Breitbart.
USA Today reported that the cereal brand said they had “inadvertently missed” that their ads had begun appearing on the conservative website.
“We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kellogg spokeswoman Kris Charles said, according to Conservative Tribune. “This involves reviewing websites where ads could potentially be placed using filtering technology to assess site content.”
“As you can imagine, there is a very large volume of websites, so occasionally something is inadvertently missed,” Charles explained. “In this case, we learned from consumers that ads were placed on Breitbart.com and decided to discontinue advertising there.”
Many other companies including Allstate, Nest, EarthLink, Warby Parker and SoFi have also boycotted Breitbart, and third-party advertising supplier AppNexus has said the site violates its “hate speech” policy.
Breitbart News Network Chief Executive Officer Larry Solov has responded to this by saying that website “has always and continues to condemn racism and bigotry in any form.” Many of these complaints have surfaced as attacks on Breitbart CEO Stephen Bannon, who is set to become Donald Trump’s chief strategist.
Meanwhile, the automaker Nissan has defiantly said they will not be removing their advertising from Breitbart.
“The placement of Nissan advertising is not intended to be a political commentary and there are no plans to change the advertising mix at this time,” the company said in a statement.
Frankly, we’re sick of liberal companies like Kellogg attacking conservative media. SHARE this story if you will be JOINING the Kellogg boycott!