Budweiser just joined the list of companies that are defying Donald Trump by choosing to run a pro-immigration ad during the Super Bowl, which is just two days away.
Breitbart reported that the ad, which is a clear swipe at Trump’s travel ban, is a 60-second spot that focuses on the origin story of the company’s immigrant-cofounder, Adolphus Busch. Entitled “Born The Hard Way,” the ad begins with the German-born Busch “You’re not wanted here! Go back home!” It ends with him making it to St. Louis, where he built his brewery.
Ricardo Marques, vice president and executive for the Budweiser brand in the U.S., said the ad is especially “relevant today” in light of Trump’s temporary travel ban.
“It’s true, Adolphus Busch made an incredible journey to this country, and that’s really what this is about. It’s about his vision, his dream, everything that he doest to achieve that,” Marques told AdWeek. “Even though it happened in the 1850s, it’s a story that is super relevant today. That’s what we’re honing in on; it’s the pursuit, the effort, the passion, the drive, the hard work, the ambition, that’s really what this is about more than anything else.”
Marques went on to insist that Budweiser is not trying to make a political statement.
“There’s really no correlation with anything else that’s happening in the country,” he said. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”
However, this isn’t the first time Budweiser took a political stance. They recently hired and fired actors Amy Schumer and Seth Rogen as spokespeople after viewers became enraged by their ads, which focused on things like the gender pay gap.
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